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Facebook Quietly Launched Pages iOS App for Page Managers
It’s 2012 and life isn’t lived near a PC… or at least not all the time. Knowing that, Facebook just released their Pages iOS app into the wild, thus freeing page managers from their laptops and...
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Are We Going to Be Sued for Pinning This? How Legality and Copyright Are...
Pinterest was launched in 2011 and has quickly grown. The site, which focuses on organizing and sharing interesting and inspiring images, has been incredibly popular with the female population –...
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Know Before You Go: How Keeping Tabs on the Ticker Can Help Sidestep Social...
Smart, savvy social media marketers know brands need to plan ahead. Brands should have an editorial calendar that details what will be posted on the blog, Facebook and Twitter over the coming weeks. It...
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Facebook Releasing Page Post Targeting
As TechCrunch outed earlier today, Facebook is slowly rolling out advanced targeting for Facebook pages (with more than 100 fans).The new targeting gives admins the chance to target based on Age Gender...
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Facebook Introduces New Global Brand Pages
Today, Facebook announced a new structure for Global Pages. This means brands will be able to provide localized experiences for their customers within one single Page. What This Means for BrandsThe...
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The Break Down: Super Bowl 2013
Well, it seemed like it was going to be a predictable game as the Ravens took off to a fast lead early in the game, but we quickly learned that things are not always as they seem. Black outs, Beyoncé...
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Facebook Updates Image Policy: Cover Images Now Under 20% Text Rule
After updating their guidelines regarding images used in ads on Facebook, the company has released the following information regarding cover images (via email):Cover photos will now be subject to the...
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POV: Facebook News Feed Ad Image Policy
Today, Facebook rolled out the official guide and grid system to help brands better understand their 20% text guidelines for ads in the News Feed. This addition of a guide is to help eliminate any grey...
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SXSW 2013: The Buzz from Interactive
Thousands of marketers, tech nerds, and social geeks headed to Austin for the South by Southwest (SXSW) excitement this year. Conference lines were long, and people came looking for an answer to the...
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Straight from the Source: A Look at the Changing World of Social from a...
Alanna Tattersall is an Intern/Community Manager at Spring Creek UK. We asked her to give her candid opinions on social as she and her friends see it and to give us an inside look at how people her age...
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Strong Link Between UK Mums and Online Research, Purchase
According to a couple of recent emarketer statistics from Diffusion's "UK Social Mums" report, 40% said they have bought products based on comments they had read online. That number in itsself is...
View ArticleHow to Be Social in the Event of a National (or International) Crisis
With events like Boston and Oklahoma City top of mind, many have been thinking about the appropriate ways for brands to engage or disengage from these conversations. We thought it'd be good to put...
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E3 in the UK: A Look at Social Excitement for Gaming's Biggest Event
A couple days ago you could sense the excitement in the air. The gaming world hit pause on their latest adventure (or simply pulled up another screen) to watch gaming's biggest names in hardware and...
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The Power of Short-Form Video: Vine vs. Instagram
With the growth if Vine and the introduction of video to photo sharing powerhouse Instagram, brands are seeing more and more focus on short-form video as a way of continuing brand conversations in the...
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Focus On: UK Internet-connected Mums
Mums are increasingly becoming the decisionmakers when it comes to household purchasing. Where they once controlled the buying around things like cleaners and food products, their reach and influence...
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Social Networks: Where are B2B and B2C Marketers Focusing their Efforts?
While social is becoming a large piece of marketing budgets around the world, marketers (in-house and agency-side) need to decide which networks will get the lion's share of their time and efforts. A...
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What a Difference Two Years Makes: A look at Twitter in the UK
Twitter, the 140-character darling of the social media world, recently celebrated its second anniversary of UK availability. To mark the occasion, we pulled together some highlights and stats that mark...
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Instagram Adds Ability to Upload Previously-Shot Video
OverviewNearly two months after adding video to the bustling image sharing platform, Instagram have now given users the ability to upload pre-shot videos from devices, moving away from their stance...
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Instagram Advertising Wish List: 5 Things We’d Love to See
Instagram, the growing darling of the social media world, just announced they’d reached a milestone in monthly active users – 150 million. This latest step up the ladder puts just a couple rungs from...
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Why Twitter's Tailored Audiences Are the Key to Mobile Advertising
We’ve all seen the numbers about mobile usage keep going up and to the right for some time now, but for many brands, their ability to make meaningful connections with people who have interacted with...
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